The Initial Promotion Strategy
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If you’re unsure how to promote your blog, then this guide is right for you. You’ll discover there are many people out there with blogs, especially in our industry, but a lot are struggling to get comments and traffic. There are 3 Chief reasons for this:They did not take the required steps to set up their blog correctly with an Initial Blog Promotion StrategyThey don’t have an Ongoing Blog Promotion StrategyThey do not blog consistently. I’m going to address these issues one by one and give you a systematic approach, so you will understand step by step how to promote your blog.I’m going to make an assumption that if you are trying to promote a website, you have a self-hosted wordpress blog. You are not using a blog hosted on wordpress.com. Your website is hosted on a domain that you own, which means that you pay for hosting via a hosting provider like HostGator or even Dreamhost. Nor are you using a Blogger.com blog or a Drupal or Joomla website. It is not that Drupal or Joomla are poor; I am simply not as comfortable with those formats and want to stay in my own area of knowledge. Self-hosted wordpress sites are essentially the norm for our industry because of their ease of use, flexibility, and expandability, so if you’re not utilizing one I suggest you do this as soon as is practical.The website promotion strategy will be broken into two phases, along with two articles. This really is a one-time event that occurs before you begin blogging regularly to be certain to have the necessary plugins installed and you have taken the appropriate measures to make sure your blog is ready for advertising.The follow up article will pay for Stage 2, which is that the Ongoing Website Promotion Strategy. This is a record you will complete each time you write a new blog post to ensure you receive exposure, traffic, opt-ins, opinions, shares, and decent search engine rankings. I am not planning to go too deep into SEO in the following guide, but I do plan to write another article of my top recommendations to maximize your site posts for search engine visibility. That said, let us proceed to Stage 1.Promoting Your Blog – Stage 1: First Promotion StrategyEstablish a ping listing: A ping list is a listing of websites which listen for new information on the web. You can get a good list to begin with at wordpress.org. As soon as you copy that list you glue it in the’Writing’ Department of your WordPress blog settings. Now each time you publish a new blog post, every one of these services will be informed and you will begin to see traffic to your site. Set Up Feedburner: Feedburner provides a way for your customers to subscribe to a blog content that is new. You need people who enjoy your content to return to your website, and Feedburner provides them a way to subscribe to your blog and be informed whenever you publish new content. This brings you more visitors than if they had to remember to check your site themselves. To set up Feedburner just go to feedburner and put up an account. You will have to submit the URL of your feed which, generally, will only be yourdomain.com/feed. There are other configuration options to play together but, by submitting to feedburner, you’re pretty much set to your visitors to subscribe to your new content. Install a good SEO Plugin: There are several free and paid Plugins which assist you to ensure that every blog post which you print has certain attributes which make it even more appealing to search engines. I am currently using WordPress SEO by Yoast, which is a free plugin. Another good option is SEO Pressor, which can be a paid alternative but provides more performance and automation. These plugins allow you to ensure your on-page SEO is in order. Submit your RSS Feed and Website to Directories: The Role of submitting your RSS Feed and Website to directories is Just like keeping a ping record. You submit your RSS feed and URL to notify various the directories that your blog exists and also to keep them updated with your latest articles. These directories are browsed by men and women who are interested in the type of content you need to offer. The significant part this course of action is to be certain to submit to the appropriate category, to fit your content with your audience. A fast search of Google reveals an abundance of blog and RSS directories accessible to submit your website and your feed. Some sites will need a reciprocal link. Additionally, there are services that will submit to these directories for you which can be a fantastic bargain, even if your budget allows. This makes the pages which you bookmark public to the people who share your interests on this site. Because of this, individuals with whom you have common interests can be notified of your new blog posts as you bookmark them. This brings traffic to your site since they discuss your interests and will most likely be interested in what you’re bookmarking or reading. One tip to social bookmarking would be to not just bookmark your own books, so as to not seem self-evident. Be genuine from the articles that you bookmark. You should also bookmark posts from an assortment of sources, not your own. It’s also important to reach out and network with individuals on the societal sites, to ensure your audience grows and you get more visitors. Some of the most popular social bookmarking sites are stumbleupon, digg, reddit, flavorful, Diigo, and hubpages. Social bookmarking sites are gradually being compromised by Facebook and Twitter as the goto sharing websites, however they are still helpful for getting visitors. Subscribe for a Social Bookmarking Automation Tool: You will find tools that automate submission to the many social bookmarking websites you will be posting content to. Among the best out there is Onlywire. Employing Onlywire cuts down drastically on the time required to login to each Social Bookmarking site and post your own bookmark. After you’ve set up your account at the different social bookmarking sites, you can pretty much update all of your bookmarks at the push of a button. There’s a free version and a paid version of Onlywire. The main difference is that the free version is capped at the number of monthly submissions. It’s a fantastic idea to start with the free version till you become accustomed to the platform and you have your account setup. Get an Autoresponder Service and setup Blog Broadcast: One of the chief means by which you’ll get repeat traffic to your site is by sending your email subscribers a Blog Broadcast. There are a couple main choices for autoresponder services. I personally use Aweber, nevertheless and it suits my needs fine. They’re pretty much equivalent concerning attributes at each price point. As soon as you’ve picked an agency, you will have to place an opt-in form on your website that you will use to capture your readers’ email addresses (or name and email). You’ll have to have a giveaway of some type in order for most people to provide you their name and email. The giveaway needs to be something irresistible to the prospect, such as an audio mp3, or a ebook or video which provides them valuable information. You might also offer a tutorial that teaches them how to solve a problem they’re facing. Once they opt into your list and provide you their email address, you can send them Blog Broadcasts through your autoresponder service. A Blog Broadcast is simply an automated or semi-automated email which can be sent to your subscriber list that contains the content of your blog article. You coordinate it by connecting your autoresponder service to your site’s RSS feed; then it begins listens for new blog posts. Once it is advised you’ve composed a new article, it can send out the post to your list automatically. A much better way, and also the way I use it, is to get the mails queued to send, but I have to really release the email for my list before it is sent out. This gives me the ability to personalize the emails a bit more so that they read much better, and to personalize them for my subscribers. I don’t recommend setting the blog broadcast to completely automatic.